Deeper than a Logo

By Adam Bridge
Whether your company is one person or one hundred, clarity of message is just as important as the means and methods of delivery.

When brothers Ted and Rob of Square - Design and Fine Woodworking asked us to help with a business cards and a web site, they didn't expect what came next. A process that Rob describes as "deeper than just a logo," began with three introspective White Board sessions. Delving into Square's strengths and weaknesses, limiting factors and opportunities, the group succeeded in clarifying their message, conceptualizing the target audience, and developing non-traditional means of engaging potential clients. 		Ted (left) and Rob in their Curtis Bay shop

Alter Urban © | A Design Collaborative | Smart + Innovative + Modern | Contact Us | Subscribe | Credits | 19-feb-09